Digital Marketing

Digital Marketing is the process of promoting products or services using online platforms such as:

• Search Engines (Google)

• Social Media (Facebook, Instagram, YouTube)

• Email

• Websites

• Mobile Apps

Unlike traditional marketing (newspapers, TV, billboards), digital marketing uses the internet and technology to reach a global audience.

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Why is Digital Marketing Important in 2025?

• Billions of people online every day

• Businesses spend more on digital ads than traditional ads

• Easy to track results using analytics

• Cost-effective compared to offline marketing

• AI tools make digital marketing faster and smarter

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Types of Digital Marketing

Here are the main types of digital marketing you should know:

1. Search Engine Optimization (SEO)

• Optimizing your website to rank on Google.

• Example: When someone searches “Best Digital Marketing Courses”, your blog appears in top results.

2. Social Media Marketing

• Promoting your brand on Facebook, Instagram, Twitter, LinkedIn.

• Example: Running Instagram ads for a new product.

3. Content Marketing

• Creating valuable content like blog posts, videos, infographics.

• Example: Writing a blog post on “How to Earn Money Online”.

4. Pay-Per-Click (PPC) Advertising

• Paid ads on Google or social media.

• Example: Google Ads that appear on top when you search something.

5. Email Marketing

• Sending promotional emails to your audience.

• Example: Amazon sending you offers and deals in your inbox.

6. Affiliate Marketing

• Promoting other people’s products and earning a commission for each sale.

• Example: Sharing Amazon product links on your blog.

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Benefits of Digital Marketing

• Reach a global audience at low cost.

• Target specific customers by age, location, interests.

• Track results easily (clicks, conversions).

• Build brand awareness and trust.

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How to Start Digital Marketing (Step by Step)

1. Learn the Basics – SEO, Social Media, Email, Paid Ads.

2. Choose a Niche – Example: Blogging tips, fitness, tech.

3. Create a Blog or Website – Use Blogger or WordPress.

4. Start Creating Content – Blogs, videos, social media posts.

5. Promote on Social Media – Facebook, Instagram, LinkedIn.

6. Learn Analytics – Use Google Analytics to track visitors.

7. Earn Money – Apply for Google AdSense, use affiliate programs.

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Free & Paid Tools for Beginners

• Free: Canva, Google Analytics, Mailchimp, ChatGPT

• Paid: SEMrush, Ahrefs, ConvertKit, Canva Pro

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Career Opportunities in Digital Marketing

• SEO Specialist

• Social Media Manager

• Content Creator

• Affiliate Marketer

• Freelance Digital Marketer

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✅ Final Thoughts

Digital marketing is the future of marketing. Whether you want to grow your business or start a career, learning digital marketing is a smart choice in 2025. Start small, stay consistent, and keep learning.

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Next Steps for You

👉 Want to start your own blog?
👉 Or learn affiliate marketing to earn passive income?

Stay tuned to Blogging Prince for more digital marketing tips!

Dowry Kills Again in India : Tirupur Rithanya’s Story Must Be Heard

Here are the details of the tragic incident in Tiruppur involving Rithanya:

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 What happened

• Who: A 27‑year‑old newlywed named Rithanya, daughter of businessman Annadurai, married Kavinkumar in April 2025 

• Dowry given: Her family gave gold (reported between 100 to 300 sovereigns, approximately 800 g to 300 sovereigns) and a Volvo car worth ₹70 lakh Despite these gifts, her husband and in-laws allegedly continued demanding more dowry. Reports say they began harassing her within 10 days of marriage 

                     

Final moments and voice messages

• On June 28, 2025, she left home claiming to be visiting Mondipalayam temple. Instead, she parked along the road near Sevur/Chettipudur and consumed pesticide (sulphas tablets) Before dying, she sent seven audio messages to her father pleading that she could no longer bear the mental and physical torture. In one recording, she said:

• “You and Mom are my world. … I can’t live with him. He and his family are criminals.”

Arrests and aftermath

• Police have arrested her husband Kavinkumar (28), father-in-law Eswaramurthy (51), and mother-in-law Chithradevi (47) under charges including abetment to suicide and provisions of the Dowry Prohibition Act The family held a protest at Avinashi Government Hospital demanding swift justice. The ongoing RDO inquiry will determine further legal action.

Broader impact

• The case has sparked outrage on social media, with many echoing sentiments like:

  “A divorced daughter is always better than a dead daughter.” It highlights that even when affluent families give substantial dowries, continuous harassment still occurs.